Reply To: Electric Hilux Pricing Problem: $20K Premium Over Diesel Model

Home Forums Longue Electric Hilux Pricing Problem: $20K Premium Over Diesel Model Reply To: Electric Hilux Pricing Problem: $20K Premium Over Diesel Model

#1901
paul.riverakx
Participant

    The price premium makes sense from a manufacturing perspective. Battery cells are expensive, and Toyota has to recoup R&D costs on a new platform. Once production scales up, we’ll see prices normalize. This is typical for any new automotive technology.